“Oh…let him kill me. I won’t have to do any more sit-ups.”

September 3, 2011 - Leave a Response

(a note to readers before you read on to more Seinfeld-isms below)

It was cut from the episode, the above Costanza line, before “The Busboy” aired. (Turn on the “Notes About Nothing” function while watching any Seinfeld episode on DVD to get such priceless trivia.) George inadvertently played a hand in the kneejerk firing of a waiter at a restaurant where he and Jerry were dining. When Kramer later announced in Jerry’s apartment that the waiter had found the building and was headed up, George reacted like a man who knows a recently released convict is headed for him. This is part of what came out of his mouth.

This sort of thing didn’t come out of my mouth but it did run through my mind in recent days–let it kill me–as we feared a little for our lives in the path of Hurricane Irene. We got out of the way completely, fleeing town for higher ground, so all was well…even though, initially, it didn’t end quite as well. Returning home to find the power out for days to come, we had to seek more “other ground” (i.e., stay with family elsewhere) again.

To cut to the chase, as George might say: I’m back, baby! (as George’s father did in fact once say).

One more Seinfeld-in-culture moment, then, that I’d planned for last month: it was three years ago in August that Microsoft told the world they’d tapped the man himself, Jerry Seinfeld, to be the face of a $300 million campaign to reboot the Windows brand. The result, you may recall, was some commercials featuring Jerry and the Microsoft Man himself, Bill Gates.

The reaction of the public (or rather, the lack thereof), you may also recall, led to the canning of those commercials not long after they began airing.

We don’t need to view the “notes about nothing” on this little episode to know that Jerry didn’t get fired. One only needs to catch a show of Jerry’s tour (where he continues to play to packed houses)…

or check your local TV listings for how often Seinfeld reruns are on…

or look at how many people have friended the Seinfeld page on Facebook…

(or keep up with this guide-to-life blog…)

to understand why Microsoft hired him in the first place.

Seinfeld is a brand that needs no reboot.

“Well, this has all been one big tease!”

August 30, 2011 - Leave a Response

This post has been moved permanently to the book–a “Seinfeld survival guide for life” –now out on Amazon in paperback and ebook, with all new, previously unpublished material! Don’t miss it. You want to keep dominating the dojo, don’t you? Giddy up!

“I don’t know what your parents did to you.”

August 20, 2011 - Leave a Response

(another Seinfeld-in-culture note to readers before you read on to more Seinfeld-isms below)

Elaine delivered the above line into George’s neurotic implosion over a date gone wrong (“She wants me to like her, if she likes me. But she doesn’t like me!”).

Parents magazine delivered a Seinfeld line in a sidebar story in their August issue (p. 116) for 2010. (This isn’t the first time Parents has done this. More on that later.) The line–“Serenity now!”–is arguably one of the most memorable…and most translatable-into-real-life…to ever come out of the show. And you don’t have to be a parent to appreciate it.

What parents in particular can appreciate is the way the line came to fuller human life with two words that George’s nemesis, Lloyd Braun, tacked onto it later in the same episode:

“Serenity now. Insanity later.”

Easy to see why that one probably won’t appear in Parents magazine–never mind that it’s even more revelatory about life. You do the hard day punctuated by Serenity now!‘s to fight off the insanity, then collapse onto the couch after the kids are in bed. You’re still trying to erase the blasted look on your face that says Insanity now–like some war-like movie about the horribleness of human nature directed by Francis Ford Coppola is about to go down in your house. What do you do?

You try not to think about what your parents did to you, for one thing–that’s what you do. And if that doesn’t work, you pop in any Seinfeld involving the Costanzas (e.g., “The Serenity Now”) and think, “Well at least I don’t have it that bad.”

“I had to take a sick day, I’m so sick of these people.”

August 6, 2011 - Leave a Response

(another Seinfeld-in-culture note to readers before you read on to the latest Seinfeld-ism, below)

Like most people, Elaine loved her work and hated her work, the latter evidenced by the above comment she made to Jerry (in the episode “The Frogger”) after a particularly hard day. The difficulty? Co-workers pushing cake on her as they celebrated…yet again…somebody’s something or other.

ABC’s 20/20 thought enough of that episode to include it in a story they aired this month in 2008, about people working out while they work—using such equipment as a treadmill with a desk attached to it. “Remember the ‘cake-pushers’ from Seinfeld?” the commentator began the segment, showing the clip from the episode.

Watching Seinfeld and living it–now that’s what you call “having your cake and eating it too.”

Let’s have another piece!

“You be nice!”

August 4, 2011 - Leave a Response

This post has been moved permanently to the book–a “Seinfeld survival guide for life” –now out on Amazon in paperback and ebook, with all new, previously unpublished material! Don’t miss it. You want to keep dominating the dojo, don’t you? Giddy up!

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