“I never met a man who knew so much about nothing.”
April 1, 2012

cropped-jerry-seinfeld-stand-up-comedy-seinfeld1(another Seinfeld-in-culture note before you read on to the latest Seinfeld-isms below)

Jerry was flying first class and living it up (while Elaine suffered in coach) when this line came his way. His seatmate was marveling at a comment he’d just made about the fudge sundae they were eating (“They got the fudge on the bottom. You see? That enables you to control your fudge distribution as you’re eating your ice cream!”).

Who knows what Jerry will discuss in his “comedic distribution” this Wed, April 4, when he brings his stand-up again to Norfolk, Virginia. But I’ll be there, marveling at his comments. Marveling as I laugh, that is, at the insights of a guy whose brand of comedy is still relevant enough after all these years to play to packed houses. Even those who don’t laugh at Seinfeld–either his act or his show–have to hand it to a guy who gets a standing “o” as he takes the stage.

Let us all marvel then at more recent evidence of how Seinfeld continues to “live it up” in practically every section of our lives, from cars to politics to…

Tune in soon for a new Seinfeld-ism: a timely observation on spring (among other things) from a certifiable/smitten George.

“Oh…let him kill me. I won’t have to do any more sit-ups.”
September 3, 2011

(a note to readers before you read on to more Seinfeld-isms below)

It was cut from the episode, the above Costanza line, before “The Busboy” aired. (Turn on the “Notes About Nothing” function while watching any Seinfeld episode on DVD to get such priceless trivia.) George inadvertently played a hand in the kneejerk firing of a waiter at a restaurant where he and Jerry were dining. When Kramer later announced in Jerry’s apartment that the waiter had found the building and was headed up, George reacted like a man who knows a recently released convict is headed for him. This is part of what came out of his mouth.

This sort of thing didn’t come out of my mouth but it did run through my mind in recent days–let it kill me–as we feared a little for our lives in the path of Hurricane Irene. We got out of the way completely, fleeing town for higher ground, so all was well…even though, initially, it didn’t end quite as well. Returning home to find the power out for days to come, we had to seek more “other ground” (i.e., stay with family elsewhere) again.

To cut to the chase, as George might say: I’m back, baby! (as George’s father did in fact once say).

One more Seinfeld-in-culture moment, then, that I’d planned for last month: it was three years ago in August that Microsoft told the world they’d tapped the man himself, Jerry Seinfeld, to be the face of a $300 million campaign to reboot the Windows brand. The result, you may recall, was some commercials featuring Jerry and the Microsoft Man himself, Bill Gates.

The reaction of the public (or rather, the lack thereof), you may also recall, led to the canning of those commercials not long after they began airing.

We don’t need to view the “notes about nothing” on this little episode to know that Jerry didn’t get fired. One only needs to catch a show of Jerry’s tour (where he continues to play to packed houses)…

or check your local TV listings for how often Seinfeld reruns are on…

or look at how many people have friended the Seinfeld page on Facebook…

(or keep up with this guide-to-life blog…)

to understand why Microsoft hired him in the first place.

Seinfeld is a brand that needs no reboot.

“Musicians. Get a real job.”
July 11, 2011

This post has been moved permanently to the book–a “Seinfeld survival guide for life”–now out on Amazon in paperback and ebook, with all new, previously unpublished material! Don’t miss it. You want to keep dominating the dojo, don’t you? Giddy up!

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