“Oh…let him kill me. I won’t have to do any more sit-ups.”
September 3, 2011

(a note to readers before you read on to more Seinfeld-isms below)

It was cut from the episode, the above Costanza line, before “The Busboy” aired. (Turn on the “Notes About Nothing” function while watching any Seinfeld episode on DVD to get such priceless trivia.) George inadvertently played a hand in the kneejerk firing of a waiter at a restaurant where he and Jerry were dining. When Kramer later announced in Jerry’s apartment that the waiter had found the building and was headed up, George reacted like a man who knows a recently released convict is headed for him. This is part of what came out of his mouth.

This sort of thing didn’t come out of my mouth but it did run through my mind in recent days–let it kill me–as we feared a little for our lives in the path of Hurricane Irene. We got out of the way completely, fleeing town for higher ground, so all was well…even though, initially, it didn’t end quite as well. Returning home to find the power out for days to come, we had to seek more “other ground” (i.e., stay with family elsewhere) again.

To cut to the chase, as George might say: I’m back, baby! (as George’s father did in fact once say).

One more Seinfeld-in-culture moment, then, that I’d planned for last month: it was three years ago in August that Microsoft told the world they’d tapped the man himself, Jerry Seinfeld, to be the face of a $300 million campaign to reboot the Windows brand. The result, you may recall, was some commercials featuring Jerry and the Microsoft Man himself, Bill Gates.

The reaction of the public (or rather, the lack thereof), you may also recall, led to the canning of those commercials not long after they began airing.

We don’t need to view the “notes about nothing” on this little episode to know that Jerry didn’t get fired. One only needs to catch a show of Jerry’s tour (where he continues to play to packed houses)…

or check your local TV listings for how often Seinfeld reruns are on…

or look at how many people have friended the Seinfeld page on Facebook…

(or keep up with this guide-to-life blog…)

to understand why Microsoft hired him in the first place.

Seinfeld is a brand that needs no reboot.

“I’m gonna read a book. From beginning to end. In that order.”
July 31, 2011

(another Seinfeld-in-culture note to readers before you read on to more Seinfeld-isms below)

It was one of George’s aims, the above comment, in the “summer of George.” We’re not exactly sure where George stood when it came to books. In one episode, he was collecting them like an avid reader. In another, he was foregoing a book to watch the flick based on it, like an avid moviegoer. If George was anything like his father–an avid TV Guide collector–he was an avid TV-watcher.

TV and books (and movies based on books) had to do with one more thing Entertainment Weekly had to say in July 2008 about Seinfeld’s place among the “new classics” of the past 25 years. (We recently touched on their ranking of the show and of the man himself.) That landmark 1,000th issue ended with another reader’s poll: favorite cultural moments of the last quarter of a century.

Seinfeld‘s finale episode in 1998 was the “moment” that landed the greatest sitcom ever in this poll–and it didn’t make it past the first cut in the NCAA tourney-like, single-elimination poll. The rival that won? The finale book of the Harry Potter series in 2007.

So Jerry lost to Harry. Whoop-dee-do, we say. This is, after all, a poll that ended up crowning as the #1 “moment” the release of the iPod. Techies versus “bookies” versus the TV savvy (and more)?

Hi-lar-ious, as Newman might have said, as polls go. But fun nonetheless.

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