“I don’t know what your parents did to you.”
August 20, 2011

(another Seinfeld-in-culture note to readers before you read on to more Seinfeld-isms below)

Elaine delivered the above line into George’s neurotic implosion over a date gone wrong (“She wants me to like her, if she likes me. But she doesn’t like me!”).

Parents magazine delivered a Seinfeld line in a sidebar story in their August issue (p. 116) for 2010. (This isn’t the first time Parents has done this. More on that later.) The line–“Serenity now!”–is arguably one of the most memorable…and most translatable-into-real-life…to ever come out of the show. And you don’t have to be a parent to appreciate it.

What parents in particular can appreciate is the way the line came to fuller human life with two words that George’s nemesis, Lloyd Braun, tacked onto it later in the same episode:

“Serenity now. Insanity later.”

Easy to see why that one probably won’t appear in Parents magazine–never mind that it’s even more revelatory about life. You do the hard day punctuated by Serenity now!‘s to fight off the insanity, then collapse onto the couch after the kids are in bed. You’re still trying to erase the blasted look on your face that says Insanity now–like some war-like movie about the horribleness of human nature directed by Francis Ford Coppola is about to go down in your house. What do you do?

You try not to think about what your parents did to you, for one thing–that’s what you do. And if that doesn’t work, you pop in any Seinfeld involving the Costanzas (e.g., “The Serenity Now”) and think, “Well at least I don’t have it that bad.”

“Serenity now!”
September 8, 2010

An insane shout-out for those You vs. the World moments, because you’re trying to get it together—and you’d like the World to get it together too.

George’s mom, Estelle, had just ignored Frank’s advice in the car, which led to Frank’s outburst for peace and quiet. Frank’s doctor had given him a relaxation tape that exhorted the use of this line in stressful times. “Are you supposed to yell it?” George asked. “The man on the tape,” Frank answered, “wasn’t specific.”

TV Guide magazines shelved in the right order, a son who knows what the standard bra sizes are—these were just a few of the specifics that kept the stars aligned in the world of Frank Costanza. So when he started randomly yelling this line, we knew…something was missing. We don’t know what exactly. The reason Frank’s doctor gave him the relaxation tape is no clearer than why the man on the tape wasn’t specific.

Even if something is missing with you too, Frank’s “tape” is now yours to use anytime, anywhere. Any explanation to others for your outburst—that can be missing too. Because if you’re mad enough at the World to open your mouth like this, you’re sufficiently mad to keep it closed too…and no one will think anything of it.

Indeed, as George and company showed, everyone else will probably get in on it too.

From “The Serenity Now”
Episode 3, Season 9
Seinfeld Volume 8, Disc 1
Timecodes for the scenes: 00:15 (that’s the main scene, described above), 00:40, 2:58, 8:15, 17:29-30, 22:08 (all of those were from Frank!), 8:45, 22:20 (George), 14:38, 14:50-51, 14:58, 15:06, 17:55-56, 18:07-08, 18:15-20, 18:28-40 (Kramer), 17:31, 17:48 (Lloyd Braun)

“What is this salty discharge?”
July 29, 2010

A befuddled observation to make when life forces are compelling you to be an Emoticon–but you will remain a Vulcan.

Jerry’s girlfriend goaded him to get really mad, because she hadn’t seen Jerry show such emotion. When Jerry finally did—ranting something about having had enough flan—Jerry’s girlfriend decided she’d had enough. She departed, and Jerry started wiping his eyes. “Oh my God, you’re crying,” Elaine chimed in. “This is horrible,” Jerry replied–and discovered the context for this phenomenon: “I care.”

You may be otherworldly in your ability to hide your feelings, but even you, like Jerry, have to keep a thing or two in that glass-faced box marked “Break in Case of Emotion”–just like the rest of humankind. That bumper sticker on your vehicle that says People say I don’t care…but I don’t care is no better than the polish on that vehicle: it’s rubbish, ultimately, in the face of time and circumstance. So when those teary moments come up, rare as they may be, reach for this observation.

The sterile wording will override whatever your tears are communicating, leaving those around you with this context: OMG…he doesn’t care!

From “The Serenity Now”
Episode 3, Season 9
Seinfeld Volume 8, Disc 1
Timecode for the scene: 11:05

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