“I’m gonna read a book. From beginning to end. In that order.”
July 31, 2011

(another Seinfeld-in-culture note to readers before you read on to more Seinfeld-isms below)

It was one of George’s aims, the above comment, in the “summer of George.” We’re not exactly sure where George stood when it came to books. In one episode, he was collecting them like an avid reader. In another, he was foregoing a book to watch the flick based on it, like an avid moviegoer. If George was anything like his father–an avid TV Guide collector–he was an avid TV-watcher.

TV and books (and movies based on books) had to do with one more thing Entertainment Weekly had to say in July 2008 about Seinfeld’s place among the “new classics” of the past 25 years. (We recently touched on their ranking of the show and of the man himself.) That landmark 1,000th issue ended with another reader’s poll: favorite cultural moments of the last quarter of a century.

Seinfeld‘s finale episode in 1998 was the “moment” that landed the greatest sitcom ever in this poll–and it didn’t make it past the first cut in the NCAA tourney-like, single-elimination poll. The rival that won? The finale book of the Harry Potter series in 2007.

So Jerry lost to Harry. Whoop-dee-do, we say. This is, after all, a poll that ended up crowning as the #1 “moment” the release of the iPod. Techies versus “bookies” versus the TV savvy (and more)?

Hi-lar-ious, as Newman might have said, as polls go. But fun nonetheless.

“Serenity now!”
September 8, 2010

An insane shout-out for those You vs. the World moments, because you’re trying to get it together—and you’d like the World to get it together too.

George’s mom, Estelle, had just ignored Frank’s advice in the car, which led to Frank’s outburst for peace and quiet. Frank’s doctor had given him a relaxation tape that exhorted the use of this line in stressful times. “Are you supposed to yell it?” George asked. “The man on the tape,” Frank answered, “wasn’t specific.”

TV Guide magazines shelved in the right order, a son who knows what the standard bra sizes are—these were just a few of the specifics that kept the stars aligned in the world of Frank Costanza. So when he started randomly yelling this line, we knew…something was missing. We don’t know what exactly. The reason Frank’s doctor gave him the relaxation tape is no clearer than why the man on the tape wasn’t specific.

Even if something is missing with you too, Frank’s “tape” is now yours to use anytime, anywhere. Any explanation to others for your outburst—that can be missing too. Because if you’re mad enough at the World to open your mouth like this, you’re sufficiently mad to keep it closed too…and no one will think anything of it.

Indeed, as George and company showed, everyone else will probably get in on it too.

From “The Serenity Now”
Episode 3, Season 9
Seinfeld Volume 8, Disc 1
Timecodes for the scenes: 00:15 (that’s the main scene, described above), 00:40, 2:58, 8:15, 17:29-30, 22:08 (all of those were from Frank!), 8:45, 22:20 (George), 14:38, 14:50-51, 14:58, 15:06, 17:55-56, 18:07-08, 18:15-20, 18:28-40 (Kramer), 17:31, 17:48 (Lloyd Braun)

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