“Cheese, George. Cheeeese!”

A zesty challenge for enticing someone to fall for something they love–because you can (and you know they will).

George’s love of cheese compelled Jerry to tell George how disturbing the George-cheese relationship was. So when Jerry disturbed George to get him out of a board meeting and George said he couldn’t–sighing like a man under their influence–Jerry reminded him of the real influence he was under.

Jerry made the power of incentive patently funny by dangling one of his friend’s silly little loves in front of him as though it were an incident of national significance–the equivalent of hearing about, say, a senator swayed not by budgetary concessions but a good box of donuts (“Krispy Kreme, Senator. Krispy Kreeeeme!”).

Donuts, chorizo, professional baseball–whatever the silly little love of your friend’s that you choose to hang on this line, don’t bait them with it until you get the hang of this line, specifically Jerry’s exaggerated voice on the Cheeeese! Think Homer Simpson heralding beer, only with a higher tonal pitch, and you’re ready to let it fly.

And don’t let the idea of “baiting” family or friends prick your conscience. You’re picking their brains–brains not of mice but of men, which should know that you’re enticing them to come to their senses, not take leave of them.

From “The Foundation”
Episode 1, Season 8
Seinfeld Volume 7, Disc 1
Timecode for the scene: 21:16

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