“Chinese food!”
July 29, 2011

A diversionary shout-out to use when it appears to someone that you’re digging yourself into a hole, but rather than come clean and get out of it–you’re acting like you meant to dig that hole (and you’re not stopping until you get to China).

When Jerry got into a phone call that he suddenly wanted out of, a bystanding, quick-thinking George rapped on the counter like a knock at the door and chirped, in a gravelly falsetto, “Chinese food!” George’s parents later used the same diversion on him–much to his derision, when he found out that they basically wanted out of talking so much to him.

Quick, we need a distraction! It’s the stuff of TV and movies because it’s the stuff of life–trying to do something spontaneous (or unusual…or wild…) without others questioning you (or judging you…or laughing at you…) for it. It’s not that you don’t want them to know; you just don’t want them to know right away. If you can find a way to distract them, you’re out the door, you’re free. You just need a start.

You need look no further than Costanza. Chinese takeout is the perfect distraction because, universally loved as it is, it’s also a suggestion. People are moved by their stomachs, so you’re using it–as the Costanzas used it–to move someone on. “Nothing to see here, just…something to eat here.” Now they’re thinking of something to eat there. Hmm, that sounds good.

Make mei fun their fun, and you’re on to your fun.

From “The Junk Mail”
Episode 5, Season 9
Seinfeld Volume 8, Disc 1
Timecode for the scenes: 00:03 (George’s “fakeout” order), 02:27 (Frank and Estelle’s)

“I’m the wiz! And nobody beats me!”
December 18, 2010

A carnival-barker shout-out to clarify for those around you that you are in fact full of yourself. Because being someone you’re not is hypocrisy…and you’re not going to be one of those people who’s full of it.

Elaine’s new boyfriend had this attractive twinkle in his eye that she couldn’t explain–until a channel-flipping Jerry discovered the explanation in a tacky commercial: the guy was a local actor whose claim to fame had him in kingly garb, a goofy grin, and this bombastic line. In the end, he was the wiz, leaving Elaine to ease on down the road.

Remember who you are. We grow up hearing it because, once grown up, we easily forget it–our true identity. This line is one way to avert the infamous identity crisis: have an identity circus. Anytime you find you’re not feeling like yourself, take that one word that summarizes who you are (architect, coach, etc.) and, like the long pole in a tent, build a three-ring show around it with these six words (e.g., “I’m the professor! And…”).

Your show may be less talent than freak in other people’s eyes, but social interaction is a high-wire act for everyone, no matter who you are. So, while you’re performing, you might as well be one of the main attractions.

From “The Junk Mail”
Episode 5, Season 9
Seinfeld Volume 8, Disc 1
Timecode for the scene: 18:31 (that’s the main attraction; for the warm-up act, see 10:48 and 11:41)

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